Purple Style Labs Limited has fixed the price band for its ₹680 crore initial public offering (IPO) at ₹546 to ₹575 per equity share, with the subscription period scheduled to open on Monday, August 31, 2026, and close on Wednesday, September 2, 2026. The issue consists entirely of a fresh issue of 1.18 crore equity shares, with allotment set to be finalized on September 3 and listing expected on the BSE and NSE on September 7, 2026.Key Details & Issue StructurePurple Style Labs Limited, the parent entity operating luxury multi-brand fashion platform Pernia’s Pop-Up Shop, has officially finalized the key metrics for its upcoming mainboard initial public offering. The ₹680 crore offering consists strictly of fresh issuance, meaning there is no Offer for Sale (OFS) component from existing promoters or investors.Price Band: ₹546 to ₹575 per equity share (Face Value: ₹10 per share).Total Issue Size: ₹680 crore (1,18,26,086 equity shares).Lot Size & Bid Minimum: 26 equity shares (and in multiples of 26 shares thereafter).Minimum Retail Investment: ₹14,950 at the upper price band.Lead Manager & Registrar: Axis Capital Ltd. serves as the book-running lead manager, while KFin Technologies Ltd. is the registrar to the issue.Important IPO TimetableThe bidding timeline for anchor investors will open on Friday, August 28, 2026, ahead of the public issue opening.EventTentative DateAnchor Investor BiddingFriday, August 28, 2026IPO Opening DateMonday, August 31, 2026IPO Closing DateWednesday, September 2, 2026Finalization of Basis of AllotmentThursday, September 3, 2026Initiation of Refunds / Demat CreditFriday, September 4, 2026Listing Date (BSE & NSE)Monday, September 7, 2026Reservation AllocationThe company has structured the allocation quota across investor categories in accordance with regulatory norms:Qualified Institutional Buyers (QIB): Not more than 75% of the net offer.Non-Institutional Investors (NII / HNI): Not less than 15% of the net offer.Retail Individual Investors (RII): Not less than 10% of the net offer.Objects of the Issue & Business BackgroundOut of the net proceeds, Purple Style Labs plans to allocate ₹371.13 crore to invest in its wholly owned subsidiary, PSL Retail. This capital will be utilized toward lease liabilities for physical Experience Centres and backend infrastructure across India. An additional ₹138.90 crore has been earmarked for sales and marketing expenses to expand brand reach and customer acquisition, with the remainder allocated toward general corporate purposes.Founded and promoted by Abhishek Agarwal, Purple Style Labs acquired Pernia's Pop-Up Shop in 2018. The company operates an omnichannel luxury fashion business featuring over 2,000,000 products from more than 1,300 designers across its digital portal and 14 physical Experience Centres in India and London.Also Read :- Park Medi World Stock Rises 3%, Extends Winning Streak to Five Sessions After Capex Update Disclaimer: This article is published for informational and educational purposes only and should not be construed as financial, investment, or trading advice. The views, opinions, estimates, and recommendations, if any, are those of the respective analysts, experts, or brokerage firms cited and do not necessarily reflect the views of Bumppy News. Readers are advised to conduct their own research and consult a SEBI-registered financial advisor or other qualified professional before making any investment or financial decisions. Investments in securities and financial markets are subject to market risks.
