Apple’s “Surprise and shine” event is scheduled for September 9, with the company expected to unveil its next-generation premium iPhones and potentially its first foldable iPhone. The event will begin at 10:30 PM IST in India and will be streamed online by Apple. The iPhone 18 Pro, iPhone 18 Pro Max and a rumoured foldable iPhone, possibly called iPhone Ultra, are among the biggest expected announcements. Apple Watch Series 12 and new AirPods are also expected, although Apple has not confirmed the full product list. The event is also significant as the first major Apple product launch under new CEO John Ternus.What Will Apple Announce Tonight?The Apple Surprise and Shine event could mark a major change in the company’s iPhone strategy. Reports indicate that Apple may focus its September launch on premium models, while the standard iPhone 18 and other lower-priced models could arrive later. The biggest potential debut is Apple’s long-rumoured foldable iPhone, while the iPhone 18 Pro series is expected to receive hardware and camera improvements. However, these details remain expectations until Apple officially confirms them during the event.iPhone 18 Pro and iPhone 18 Pro Max are expected to headline the event.Apple’s first foldable iPhone could reportedly be introduced as the iPhone Ultra.The standard iPhone 18 may be delayed until spring 2027.Apple Watch Series 12 and Watch Ultra 4 are among the expected wearable launches.AirPods 5 could also appear, although Apple has not confirmed the product.Apple Changes Its Launch StrategyApple traditionally introduces several new iPhone models during its September event. This year, however, reports suggest the company could split its iPhone launches, with the premium iPhone 18 Pro models arriving first and the standard iPhone 18, iPhone 18e and a second-generation iPhone Air following in spring 2027. A global memory shortage and higher component costs have been cited in reports as factors behind the expected change.The foldable iPhone is expected to be another major focus. Reports describe a passport-style folding design with a large internal display, but Apple has not confirmed its name, specifications, price or availability. The company’s entry into foldable smartphones would place it directly against established rivals that already sell foldable devices.Also Read: Apple Event 2026 Live Streaming: Date, Time in India, How to Watch and Expected LaunchesWhat Makes Tonight’s Event Significant?The latest Apple event could introduce several important changes at once, particularly if the foldable iPhone becomes official. The iPhone 18 Pro models are also expected to bring upgrades to performance, cameras and design, while Apple’s wearable lineup could receive new hardware and health-related features. The event is being closely watched because it represents the first major product launch led by John Ternus as Apple CEO.Key HighlightsApple’s “Surprise and shine” event takes place September 9.The event starts at 10:30 PM IST for viewers in India.iPhone 18 Pro and iPhone 18 Pro Max are expected to debut.Apple’s first foldable iPhone could be the event’s biggest announcement.Apple Watch Series 12 and Watch Ultra 4 are also expected.AirPods 5 could receive an announcement alongside the new hardware.Apple Event: What To ExpectThe Apple Surprise and Shine event is expected to be one of Apple’s most important product presentations in recent years. The iPhone 18 Pro lineup and a possible foldable iPhone could define the company’s premium smartphone strategy for the next generation. New watches and AirPods may add to the announcements, but their arrival remains unconfirmed until Apple takes the stage. For now, viewers should treat leaked specifications, names and prices as reports rather than confirmed product information.Disclaimer: This article is intended for knowledge and news-information purposes only. Product names, specifications, prices and launch details described as “expected” remain unconfirmed until officially announced by Apple.
