Samsung has reported strong sales momentum for its latest foldable smartphones, with combined Galaxy Z Fold8 and Z Fold8 Ultra sales in Europe rising 50% compared with Galaxy Z Fold7 sales over the comparable period. The company said the result reflects growing consumer interest in its large-screen foldable devices. The latest Galaxy Z series is also attracting users who previously owned other smartphone brands. Samsung’s update points to continued growth in foldable adoption across the European market.Why Are Fold8 Sales Growing?The latest Galaxy Z Fold8 lineup has recorded stronger demand than the previous generation in Europe. Samsung said the combined sales of the Z Fold8 and Z Fold8 Ultra are 50% higher than Z Fold7 sales since launch over the comparable period. The company also reported a major increase in users moving from its Flip models to the Fold8, showing stronger interest in larger foldable phones.Combined Fold8 and Fold8 Ultra sales rose 50% in Europe.The comparison is against Galaxy Z Fold7 sales.More Z Flip users are moving to the Fold8.20% of European Z Flip8 buyers came from competing brands.iPhone-to-Galaxy Z8 switching also increased significantly.Strong Start For Galaxy ZSamsung had already reported strong preorder demand for the Galaxy Z series before the latest sales update. European preorders for the new lineup were more than 20% higher than the previous generation, while global preorders increased by more than 30%. The Galaxy Z Fold8 accounted for more than 40% of European preorders, showing strong interest in the new Fold design.The wider Galaxy Z lineup includes the Z Fold8, Z Fold8 Ultra and Z Flip8. Samsung has positioned the devices for different user needs, including productivity, entertainment, portability and creativity. Market research firm Counterpoint also reported that the standard Fold8 was leading early demand in several markets, including Europe.Also Read: iPhone 18 Pro vs iPhone 17 Pro: Key Differences and Upgrades You Should KnowMore Users Choose FoldablesSamsung said the number of people moving from its Galaxy Z Flip range to the Fold8 is three times higher than the corresponding move to the previous-generation Fold7. This suggests that some existing foldable users are choosing larger devices for their next upgrade.The company also reported a 60% increase in iPhone users switching to the three Galaxy Z8 models compared with the previous generation’s comparable period. Samsung said this figure was based on Smart Switch data covering August 7 to September 8, 2026.Key HighlightsGalaxy Z Fold8 and Fold8 Ultra sales increased 50% in Europe.The figure compares combined sales with Galaxy Z Fold7.European Galaxy Z8 preorders previously rose more than 20%.Fold8 accounted for over 40% of European preorders.Z Flip users are increasingly moving toward the Fold8.iPhone switching to the Galaxy Z8 series increased 60%.Foldables Gain Wider AppealSamsung’s latest sales figures indicate that foldable smartphones are attracting a wider group of consumers in Europe. The growth is being supported not only by existing Galaxy customers but also by users switching from rival brands and older foldable models. However, the 50% figure should be understood as a combined sales comparison between two new Fold models and the previous-generation Fold7, rather than a direct one-device comparison.Disclaimer: This article is intended only for knowledge and news-information purposes and is based on information available at the time of publication.
