MG SELECT has unveiled a limited-run Couture Edition of its flagship electric MPV, the M9, created in collaboration with celebrated Indian couturier Gaurav Gupta. Just 50 units are planned, pre-reservations are already open, and pricing will be revealed on August 3, 2026. What Is the MG M9 Couture Edition? The M9 Couture Edition was unveiled on July 17, 2026, at the Jio World Convention Centre in Mumbai, alongside a Couture Edition of the MG Cyberster — both shown during the presentation of Gupta's new "Light Song" collection. Unlike a typical special edition limited to badges and paint, MG is positioning this as an artistic reinterpretation of the vehicle, designed entirely by Gupta himself. The design draws on Gupta's signature Serpent Infinity motif — a recurring symbol in his work representing continuity, transformation, and quiet power — reworked as bespoke exterior and interior detailing across the M9's cabin and body. MG SELECT's head, Milind Shah, framed the collaboration as part of a broader push to treat MG SELECT vehicles as expressions of individuality and craftsmanship rather than just transportation. How Many Units Will Be Made? Only 50 units of the M9 Couture Edition are planned, making it one of the most exclusive vehicles ever sold in India through MG's premium MG SELECT retail network. The Cyberster Couture Edition is similarly capped at 50 units. What's Different From the Standard MG M9? As of now, MG hasn't detailed mechanical or performance changes for the Couture Edition — the differentiation appears to be entirely in design, craftsmanship, and exclusivity rather than the powertrain. Based on the standard M9: Battbattery: 90 kWh Claimed range: 548 km (ARAI) Power/torque: roughly 245 PS / 350 Nm Seating: 7, with Presidential-style captain's chairs, massage, heating, and cooling in the rear Base price (standard M9): launched at ₹69.90 lakh ex-showroom in July 2025; current listings range ₹75.90–79.95 lakh ex-showroom after subsequent price revisions, varying by region and dealer Note: fast-charging figures for the M9 vary by source — some list 30% to 80% in 30 minutes, others cite 10% to 100% in 90 minutes at 160kW. Treat either as approximate until MG confirms specs for the Couture Edition specifically. When Will the Price Be Announced? MG has confirmed the M9 Couture Edition's price will be revealed on August 3, 2026. Pre-reservations are open now through MG SELECT outlets ahead of that date. Is It an Electric Car? Yes. The Couture Edition is based on the standard M9, which is a fully electric luxury MPV — MG's flagship model, sold exclusively through its MG SELECT premium retail channel. Should You Reserve One? With only 50 units planned and pricing still unknown, this sits firmly in collector-car territory rather than a typical car purchase. If you're interested, reserving now secures your place in line before the August 3 price reveal — but with the standard M9 already starting near ₹75 lakh, expect the Couture Edition to carry a significant premium for the bespoke design work alone. This article will be updated with confirmed pricing, specifications, and availability details following MG's August 3 announcement.
