Bollywood.AI and Hollywood.AI founder Sheeraz Hasan has responded to the controversy surrounding Urvashi Rautela and her team’s allegations over the alleged unauthorised use of the actress’ name, images and videos in connection with artificial intelligence.Urvashi’s team has claimed that legal remedies are being pursued and that damages are being assessed at ₹7,000 crore. Hasan has now addressed the actress’ comments about AI and said, “We didn’t put those words in your mouth.”Key HighlightsSheeraz Hasan responded to Urvashi Rautela’s comments about AI and Bollywood.Hasan said his company did not put words in the actress’ mouth.Urvashi’s team has alleged unauthorised use of her name, images and videos.Her team says damages are being assessed at ₹7,000 crore.Hasan described AI as a major part of the future of entertainment.Sheeraz Hasan Responds to Urvashi RautelaThe latest development follows an interview involving Urvashi Rautela and Bollywood.AI, during which the actress spoke about the impact of artificial intelligence on Bollywood.Responding to her comments, Sheeraz Hasan took to Instagram and said that the company had not influenced what she said. He also encouraged the actress to learn more about artificial intelligence and its potential impact on the entertainment industry.Hasan also outlined his view that AI could lead to new formats such as AI-generated films, vertical dramas and digital stars.Urvashi Rautela’s Team Claims AI MisuseThe controversy escalated after Urvashi Rautela’s team alleged that a Los Angeles-based AI company had used the actress’ name, images and videos without authorisation.According to the statement from her team, the alleged commercial use of her identity is being challenged through legal channels. The team said damages are currently being assessed at ₹7,000 crore.The ₹7,000 crore figure is therefore an amount cited by Urvashi’s team in connection with its legal claim and should not be treated as an established award or court-determined compensation.Debate Over AI and BollywoodSheeraz Hasan’s response also highlights the wider debate over how artificial intelligence could change the entertainment industry.His companies, Bollywood.AI and Hollywood.AI, are focused on AI-driven entertainment formats. Hasan argued that digital performers could potentially operate across languages and formats without the limitations associated with traditional production.At the same time, the allegations raised by Urvashi Rautela’s team point to ongoing concerns around consent, identity and the commercial use of an individual’s name and likeness in AI-related projects.(ALSO READ) Urvashi Rautela AI Misuse: Team Pursues Legal Action Over Alleged Unauthorised Use of Her IdentityWhat Happens Next?The dispute now involves two separate issues: Hasan’s response to Urvashi’s comments about artificial intelligence and the legal concerns raised by her team regarding the alleged use of her identity.Further developments will depend on the legal process and any formal action taken by the parties involved.For now, neither the ₹7,000 crore damages figure nor the underlying allegations should be treated as a final legal finding.
