Benefits of Outsourcing Your Business's Demand Generation
Running a business in America means going up against a lot of competition. After all, there are more than 33 million SMBs. It’s true that you don’t need to compete with them all directly. However, every business with a website is in indirect competition with every website on the internet. One way of leveling the playing field is with demand generation. Of course, adding another in-house task is a non-starter for many businesses. So, keep reading for some of the benefits of outsourcing your demand generation needs.
Any time you add a new process to your in-house to-do list, it’s a drain until everyone gets up to speed. For example, you often have to train people. Training takes people away from their regular duties. Yet, those regular duties must still be done by someone. Given that getting up to speed with new processes often takes months, you’re looking at a lot of lost productivity.
When you outsource your demand generation to a demand generation agency, you eliminate all of those problems. Training people to do the job is the agency’s hassle, not yours. You don’t see a knock-on effect of overworking your in-house staff. Productivity ideally stays where it is.
When you hire professionals for any kind of task, a big part of what you’re paying for is efficiency. Even if you did train your own people for the work, they lack experience. Their efforts at generating brand awareness may eventually get the job done, but it won’t get done nearly as fast or as well as having a team of professionals do it for you.
Outsourcing lets you leverage that efficiency to the best effect. You get the brand awareness you want. You get it faster. Plus, you get it without all of the mistakes the people who are new to something make.
The world of online marketing never really sits still. It’s in a constant state of evolution. Training and course can’t really keep pace with the rate of change in the industry. So, even if you get your people trained on it, there’s a good chance that some of their information, tactics, or strategies will prove outdated or ineffective.
Outsourcing to demand generation pros lets you sidestep that issue. Professionals spend all of their time immersed in their specialties. That means that they’re almost always aware of the minor or major shifts that affect how they do their jobs.
Training employees in new skills is expensive. There are, of course, the direct costs of the training. Maybe you need to send people off somewhere for the training, which comes with travel and housing costs. Frequently, new skills also mean new tools, such as a software suite you don’t already have.
Outsourcing eliminates those costs. In most cases, you can negotiate a fixed price for some or even all of the work. It’s almost always cheaper than training and equipping your own people.
Part of the reason why so many businesses shy away from training skills like demand generation is that it’s often a short-term need. Assuming the demand generation works, you’ve connected your brand in people’s minds as the solution to their problems. The odds are good that you don’t need to keep doing that indefinitely.
Training someone in demand generation is a long-term solution to a short-term problem. You end up pouring a lot of time, energy, and resources into someone. Yet, they only wind up using that information for a limited period of time. Outsourcing demand generation is a short-term solution for a short-term problem.
Demand generation connects the idea of a specific brand as a solution to a specific problem in customers’ minds. Yet, for most businesses, outsourcing this task makes more sense. It helps businesses avoid the often high costs of training and equipping in-house staff. It provides a short-term solution for a short-term problem. You see better efficiency in the execution of the demand generation campaign. Professionals often bring insider expertise to the table that training can’t give you. You also avoid the problem of wasting training on employees who won’t use it in the long run.
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