Short Code Texting: What It Is and How It Works

Posted 2 years ago in TECHNOLOGY.

Short Code Texting: What It Is and How It Works

Short Code Texting: What It Is and How It Works

A shortcode is a shortened texting number that companies can use to create engaging short message service campaigns. Using a shortcode allows a company or organization to pick a unique number that may hold relevance to their product or service and pair that with a word that will stand out and stick in the minds of potential customers. Using short code, an organization can send out text messages on a massive scale and reach a high volume of potential customers with a text and keyword that will create higher returns on investment. Here are a few advantages of using this method, which should increase the viability of any marketing campaign.

 

Increased Engagement

It may seem confusing at first why an organization would need to use this type of service in the first place. If a business or organization can send out text messages, they can use their own number and simply start texting their potential customer base. However, this results in text messages from a ten or eleven-digit number, which may appear as spam to many customers. Short code texting allows organizations to slice through this problem by using a shortened number that will be memorable. Customers are way more likely to click on, read and engage with a short text message and to the point, with a memorable number. Furthermore, companies can pair this code with a word that will be relevant to their brand. This process works because the human mind works, and a shortcode increases the likelihood that an individual will interact with a text message they receive on their phone.

 

Volume and Scale

One of the most significant advantages of short code is that far more text messages can be sent out than a traditional number. With short code, hundreds of messages can be sent out every second, which radically increases the customer base reached through such a campaign. This widespread increase will inevitably result in a higher return on investment, almost certainly translating into increased revenue. The bottom line is that short code allows businesses to reach more customers, which will lead to higher profitability, regardless of the product or service they are invested in. The ability to reach such high volumes of customers makes incorporating short code common sense necessary if a business wants to maximize its exposure and return on investment.

 

Targeting Mobile Devices

When a business thinks about reaching its customer base, it must first consider the platform that most people use to receive information. At this point, it's undeniable that most people use their smartphones to receive information and look things up. It doesn't make sense for an organization to spend a ton of money advertising on television or the radio when they can simply send out a short code message that will pop up right on the device that most people use constantly. Furthermore, most people are conditioned to check their phones regularly throughout the day, which is all the better for a company attempting to reach potential customers. By using shortcode on mobile devices, they are radically increasing the chance that customers will not only see the text messages but that they will also want to engage with the company. Going this route will increase the volume of engagement and customer base and is something every company should consider if they embark upon a new marketing campaign.

 

Shortcode allows businesses to send out text messages on a much larger scale, with

codes and keywords that are going to stick out to their customer base. By marketing through mobile devices in this manner, with memorable numbers and keywords, a company can increase engagement and run a more successful marketing campaign than other available options. The costs to run such a campaign are low compared to the return on investment, so every business should consider utilizing this method in future marketing campaigns.

 

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