How to Audit and Fix Some Important Technical SEO Issues

Posted 2 years ago in BUSINESS.

The broken or dead link is one of the most deadly technical SEO errors since search engines view it as a poor user experience issue.

How to Audit and Fix Some Important Technical SEO Issues

 

To perform a quick technical SEO audit for any website, you should focus first on the following On-Page SEO factors. The website should have a routine check to see if there are any health issues, broken links or not found pages, page speed issues, duplicate content, mobile usability, and other types of SEO crawling errors the website is currently facing and fix them to avoid penalties from the search engines. In addition, it is beneficial to drive more organic traffic to any website. 

Here are some SEO factors to consider for a Technical SEO Audit:

Using duplicate title tags: 

One of the most critical SEO signals for Google and other search engines is the title tag. On-Page SEO is one of the most important factors that we can control and optimize SEO results. Including business and copy-specific keywords in the title tag can drive more organic traffic to the website and promote the page to higher-ranking positions in organic search listings (SERPs). Engaging title tags may result in a better click-through rate for organic traffic.

It may be that a website has a lot of duplicate title tags due to its default URL structure or any other reason. Search engines don't like the same content and can penalize a website. Write a unique title tag for each webpage and incorporate page-specific keywords to increase organic search traffic.

Broken Links or Dead Links:

The broken or dead link is one of the most deadly technical SEO errors since search engines view it as a poor user experience issue. If a webpage has several broken links, its organic ranking may be dropped from the organic search listing pages since search engines do not like broken links because they confuse website visitors. If users click on a broken link, they will be redirected to a broken page and not find the expected content. This is a common usability problem. It is a good idea to audit your website and discover broken links or missing pages from time to time. Update broken links with current live pages or implement 301 permanent redirects to similar pages.

H1 tag multiple times: 

A webpage may contain more than one h1 tag due to coding errors or other reasons. According to search engine guidelines, we can only use one h1 tag per webpage. Thus, if a webpage has more than one h1 header tag, use only one h1 tag and replace other headers with h2, h3, etc.

Alt tags for images are missing:

In the image alt tag, we can include important keywords. This is a significant SEO Checklist 2022 factor that helps an image rank high in image search results. Identify the missing image alt tags on your website and fill them in with image-specific or copy-specific keyword-rich image alt tags. Additionally, implementing proper alt tags for images will improve the website's usability.

Issues with Page Speed or Response Time: 

It is also a major technical SEO issue. Google and other search engines now value page load time as a ranking signal. Website usability and user experience issues are taken seriously by Google. Web pages that take a long time to load are penalized by Google. According to several research studies, if a webpage takes more than 3 seconds to load, then the page loses traffic. Website visitors don't want to wait for three seconds and visit the page. Bounce rate is one of the most critical factors affecting a website's performance.

Follow Google PageSpeed Insights guidelines to speed up your website. PageSpeed Insights analyzes a web page's content and suggests making it faster.

Usability and User Experience Issues on Mobile: 

The usability and user experience of a website may be affected by several factors. When conducting a technical SEO audit for any website, it is crucial to analyze how friendly it is to website visitors. You can use the Google Mobile-Friendly Test tool to see how easy your website can use on a mobile device. Other mobile usability testing tools are also available.

 

Tags: SEO,
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Jay Jangid

Living in Pakistan

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