How to Market Your Brand on Instagram: A Guide

Posted 2 years ago in TECHNOLOGY.

Did you know that 90% of Instagram users follow at least one business? If you’re a business that’s new to social media, Instagram is one of your best choices.

How to Market Your Brand on Instagram: A Guide

Did you know that 90% of Instagram users follow at least one business? If you’re a business that’s new to social media, Instagram is one of your best choices.

Unlike other social media platforms, Instagram’s main focus is on its visual nature. With beautiful pictures of your products, you can showcase your content on Instagram and generate a mass following.

Whether it’s video content, illustrations, or imagery, your content will fit well with this platform. But your marketing strategy will be the deciding factor for the content you post and when you post it.

Marketing on Instagram can be one of the most rewarding digital marketing strategies, but you should go in with a plan. Below we’ll explain how to market on Instagram so you can deliver the most effective content.

Familiarize Yourself with Instagram Marketing

Before you get started using Instagram, it’s a good idea to familiarize yourself with all of its features.

Instagram marketing lets you promote your business and products with special features. To get started, you’ll have to create an Instagram business account or Instagram Creator account.

Once you’ve made your account, you can learn more about the tools amiable to you on the app. For instance, Instagram offers a paid ads option if you’re looking to add a boost to your marketing strategy.

You can promote your business by responding to messages and comments with automation, and you can even list products within your posts. Users can click on the product to go straight to your website using Instagram checkout. To learn more about Instagram’s buying feature, check out the Stormlikes guide.

Instagram also offers numerous analytical tools that let you keep track of who you’re reaching. You’ll be able to see likes, impressions, and even the age breakdowns of your followers. 

Set Your Goals

Now that you’ve decided that Instagram is the right platform for you, you can begin setting your goals for your marketing strategy.

Why are you on Instagram?

Although many businesses have Instagram accounts just because they feel like they need one, it’s important to have an identifiable reason why you use the platform. This reason will be the theme behind all of your posts and will establish your brand within your content.

If you want to be successful on Instagram in the long run, you’ll need to set clear goals that outline exactly what you want to accomplish.

And there’s no right answer for what these goals should be. It depends on the status of your company and the products you offer.

Maybe you’re a retailer whose main goal is to promote and sell your products on Instagram. In this case, you’ll want your posts to feature items with the link to your website attached in order to grow your following.

Maybe you offer a service like interior design or hair styling, and you use your Instagram to showcase your work. Visitors can get inspired from past clients and gauge where your skillset lies.

Determine Your Target Instagram Audience

You know what you want you to want to accomplish. But who do you want to reach?

You’ll want to determine your target audience before you begin marketing on Instagram. Knowing who you want to connect with will help you create content that resonates with the right people.

Think about factors like age, location, gender, and income. Also, take into account lifestyle factors like interests and pain points. With all of this information, create a few customer personas that reflect your ideal customer.

Then, consider how you will add value to this person with your content. During the content creation process, you should always ensure that each post delivers unique, insightful information.

And knowing whether your content is unique or not brings us to the next crucial step of an Instagram marketing strategy: conduct a competitive analysis. 

Conduct a SWOT Analysis

 It’s a good idea to know how your content stacks up against your competitors. A competitive analysis will give you insight into your competitive edge and your weaknesses.

An effective competitive analysis you can try is the SWOT analysis. Each letter stands for a different component of your strategy: strengths, weaknesses, opportunities, and threats.

Your strengths and weaknesses are the elements within your business, like the skills of your employees or your company culture.

Your opportunities and threats are the external elements that will impact your Instagram strategy. They could include the success of your competitors’ Instagrams or a change in the Instagram algorithm.

After you’ve completed a SWOT analysis, you’ll gain a stronger understanding of where your business fits with the rest. You can then identify a niche posting style that will help you achieve the most success.

Design Your Posting Schedule

With the SWOT analysis complete, you’ll know more about how you can differentiate yourself from your competitors. Now you can begin to think about when you want to post.

Designing your posting schedule will help you to keep the goals that you set earlier in the process and hold yourself accountable. It will also help you recognize how much time you have available to dedicate to your Instagram content.

For instance, you may initially think that posting 5 times a week is reasonable. However, sitting down and thinking deeply about what this will look like for your workload may make you realize that 3 posts are more reasonable.

And there’s no shame in posting only a few times a week. Quality always outweighs quantity. Only commit to posting when you can consistently deliver good work.

Create Your Content

Now comes the part that you’ve been waiting for. You can now begin creating your content! Use all of the information that you’ve gained from your research and planning to curate content that will attract your target audience.

Remember that the key to great content is both consistency and variety. You want content that consistently represents your brand while staying fresh and engaging enough to keep your followers coming back.

What does this look like in practice?

When we’re discussing variety, we’re talking about different types of posts within your schedule. They could include product demonstrations, reviews, answering frequently asked questions, and even funny memes. You don’t want to post the same kind of content over and over again.

But regardless of what you post, there will be consistency among your theme. This could look like a similar color palette in all of your posts, or it could be structuring your captions the same way.

Your goal should always be to distinguish your brand enough so that your followers could recognize that it was you, even if your name wasn’t attached to the post.

As for the content itself, it’s wise to change up information between evergreen content and recent news. Evergreen content refers to pieces that always stay relevant, like a tutorial or guide.

If your Instagram only includes updates and marketing content, your users won’t get much value. But if you only include evergreen content, people won’t view your page as an exciting source of updates or reveals.

Posting both allows you to provide timeless value while generating buzz for your brand at the same time.

Promote Your Business

The more content you post, the more traction you’ll gain. Consistently post high-quality content, and you’ll develop a strong follower base.

Once you start getting regular engagement from followers, you can begin converting followers into customers. It’s time to start promoting your business.

One way to promote your business on Instagram is by creating a contest. Who doesn’t love the chance to win something for free? Require someone to repost your picture or follow your account to enter the contest.

Another way involves creating buzz around an update. If you have a new product launching soon, you can make small announcements throughout the day, which will encourage people to regularly check your page.

And lastly, Instagram Live is an excellent way to interact with followers directly. You could reveal a new product here or even just engage in a weekly Q+A session.

Successfully Marketing Your Brand on Instagram

Successfully marketing your brand on Instagram involves more than just posting a few images and captions. You’ll want to take the time to plan out your intentions before you begin posting and committing to your content.

Curious to learn more about business strategies? Visit our blog for other helpful information.

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abdullah ashraf

Living in Pakistan