7 Tips Toward Successful eCommerce Website Development

Your eCommerce website is analogous to a mall store where the initial impression is crucial. Customers will be drawn in by an appealing window display, and well-organized merchandise will inspire them to browse and buy. Cluttered and disorderly stores will deter customers from entering, resulting in a loss of revenue.

An eCommerce website is distinct from other types of websites. SSL settings, payment choices, site architecture, design, page load speed, and photography, to mention a few, are all things to think about. You'll need a platform that can handle enough server resources. Otherwise, your business may experience substantial slowdown or even crash. Check out this website to discover more about how choosing the finest web development firm may provide your company a competitive advantage.

You Already Have A Website, Why Do You Need to Develop It?

Building the structure, web design, programming, publishing, and database maintenance are all part of the eCommerce website development solution.

It's time to redevelop your website if it's not working well, doesn't seem professional, or isn't visually attractive.

Whether you're planning to establish or redevelop your eCommerce website, there are seven aspects to keep in mind that will help you do it successfully.

1. Have the Right Platform and A Functional Theme

Your company's platform is its basis. Choose an established platform for eCommerce website construction, such as BigCommerce, Magento, Shopify, or others, that can manage the volume you expect in the future.

Do you want to sell to international clients in a variety of currencies? A solid foundation is required to build an omnichannel and multi-channel empire. Check out this article on the top omnichannel marketing tools for expanding your business for more details.

After you've decided on a platform, you'll need to decide on a theme. You'll require one that:

• Is visually appealing
  
  
• Customizable to your brand
  
  
• Loads quickly
  
  
• Responsive
  
  
• Works on all browsers

This is where your site's visitors interact with it. It must be appealing to the eye and function admirably.

2. SEO And Site Performance

For traffic, PageRank is still important. Use effective eCommerce SEO and search marketing to improve the ranking of your pages and make it easier for customers to find you.

The effort is worthwhile because the CTR declines by more than half from first to second place in the search results.

The speed with which your site loads and with well it performs affects both your user experience and your Google rating. Customers who are impatient will rapidly quit slow-loading websites. According to one estimate, 40% of customers abandon a shopping cart if the website takes longer than 3 seconds to load.

Google's algorithm for ranking pages now includes page load speed for mobile devices as of July 2018.

The bottom line is that quicker loading websites result in a better user experience, which is beneficial to all parties involved.

3. Tap into Mobile Customers with Responsive Website Design

It may seem obvious to have every web page optimized for mobile, yet many of retailers are still using outdated themes and websites that only work on a desktop.

According to Statista, mobile devices accounted for 49.7% of page visits in 2017. If your website isn't mobile-friendly, you're missing out on nearly half of your prospective clients.

Mobile customers need to be able to search, explore, and buy without having to leave their phones or other devices.

4. Security Is Critical for Trust and Data Safety

It takes effort to create trust between a buyer and a merchant, but it is essential for sales. The use of HTTPS protocol on all sites, not just the payment information pages, is an instant benefit that fosters confidence. Customers have a right to expect you to protect their personal information.

Payment information and transactions, of course, need a high level of security. Your website must be PCI (Payment Card Industry) compliant if you accept credit cards.

Important data, such as credit card information, should not be stored on your company's website for increased protection. If your system is compromised, you are held responsible.

5. Limit Your Product Selection and Offer Site Search

Giving your clients too many options might hurt your sales. When buyers are faced with too many alternatives, they experience decision paralysis. Rather than making a decision, they will walk away. Here are a few options for dealing with this problem:

• Limiting your product offerings to your specialization will better serve your clients.
• Choose the greatest things ahead of time. Even if there are twenty items available, they should limit their options to two or three of the best.
• Make your checkout procedure as simple as possible by using as few clicks as feasible. Each additional click or form field decreases the likelihood of a successful transaction.

Always incorporate a quick, dependable, and scalable site search. Site search is used by 30% of visitors. It's an important part of any eCommerce site.

Don't rely on the default search engine that most websites provide. Purchase a powerful third-party search engine and give as many filters as can for customers to swiftly restrict their search.

To help the search engine identify the items faster, you'll need thorough product descriptions with relevant keywords.

6. Embed Quality Pictures and Videos on Your Product Page

Whether you like it or not, customers will only give you 10 seconds of their time. As a result, you must get right to the point, capture their attention, and hold them on the page until you can elaborate.

Photos are a great way to get people's attention, and video is a great way to maintain it. The secret to success is to place one or both of these elements above the fold on each page.

Photos can't give an entire narrative, but video can. Make an effort to include as many product videos as feasible. Conversions from buyers who viewed a product video were 144 percent greater than those who didn't, according to one merchant (Stacks & Stacks).

7. Create a Painless Transaction

So far, you've done everything correctly. With the help of the site search, outstanding product descriptions, and photographs, the client was able to find exactly what she was searching for. She's placed the item in her shopping cart and is holding her payment card. However, the checkout procedure is now more difficult than a track meet.

• Unexpected shipping costs
  
  
• No clear return policy
  
  
• Certain payments not accepted
  
  
• She must create an account to complete the purchase

You've just deflated her shopping experience, and she might as well ditch the cart. What can you do to avoid this from happening?

The first step is to confront the shipping objection. On the main page and product pages, include your shipping rates and rules. It ensures that there are no unwanted shocks.

If your platform has payment types restrictions, it's time to change to one that doesn't. You should be able to accept foreign credit and debit cards, as well as online payment methods such as PayPal and Stripe, as well as digital wallets such as Apple Pay and Amazon Pay.

Customers must "sign up" or create an account before they can purchase, which is a big barrier to a quick transaction.

To get around this, use a guest checkout form. Allow them to utilize the information to create an account with one or two clicks once they make the transaction.

Make It Easier to Spend Money with You

The goal of all of your efforts in constructing your eCommerce site following these 7 strategies is to achieve one thing. To give a fantastic "UI" for the website as well as a fantastic "UX" for purchasing with you.

Any merchant's objective is to provide a seamless shopping system. Always test your systems by acting as if you were a consumer and going through the purchasing process. Look for solutions to eliminate bottlenecks and improve the user experience overall.

Hiring an eCommerce brand development company may also assist you speed up the upscaling process. Get in touch with Eventige today to find out how we can help you build your business.