Women's Innerwear Market Provides Detailed Insight by Trends, Challenges, Opportunities, and Competitive Analysis

Posted 2 years ago in TECHNOLOGY.

Women's Innerwear Market Trends, Business Strategies and Opportunities With Key Players Analysis

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Women's Innerwear Market Provides Detailed Insight by Trends, Challenges, Opportunities, and Competitive Analysis

Introduction

  • Among all the apparel categories, women’s innerwear in the past decade has experienced significant improvisation.
  • Innovation in fabric materials used for women’s innerwear has resulted in evolution of the industry, considering the wide variety of products available in the market
  • This evolution of the industry not only in terms of product development, but also in terms of retailing has remained remarkable
  • The changing perception of consumers and their behavior toward buying women’s innerwear has changed significantly, particularly during the current pandemic.
  • In addition, the exponential rise in population of working women, and growth in disposable income has also significantly contributed to overall growth of the women’s innerwear industry

Key Challenge for Manufacturers

  • The women’s innerwear market is highly competitive and substantially fragmented with local manufacturers offering tough competition to the brands, particularly in developing nations
  • This overall has made it very challenging for market players to keep up with the trends and keep innovating. For instance, in terms of women’s under garments, boy shorts have remained a fast moving product over the years; however, since the past couple of years, this product line has been gradually replaced by high waist thongs
  • In addition, technological advancement in terms of fabric manufacturing and designing of these innerwear has also made it highly challenging for players to maintain their positions in the market.

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Research Scope

Global Women’s Innerwear Market, by Type

  • Bras
    • T-shirt Bra
    • Sports Bra
    • Stick-on Bra
    • Nursing Bra
    • Others (Brallet, Shelf Bra, Longline, etc.)
  • Panties
    • Bikini
    • Boy Shorts
    • Briefs
    • Thongs/G-strings
    • Others (Tanoa, Control Briefs, etc.)
  • Camisoles
  • Shapewear
    • Bodysuits
    • Waist Clinchers
    • Thigh Shapers
    • Others (Leggings, Briefs, etc.)

Global Women’s Innerwear Market, by Material

  • Cotton
  • Silk
  • Polyester
  • Others (Lace, Nylon, etc.)

Global Women’s Innerwear Market, by Size

  • Small
  • Medium
  • Large
  • Extra-large

Global Women’s Innerwear Market, by Price Range

  • Less than US$15
  • US$ 16 – US$ 30
  • US$31 – US$ 50
  • More than US$ 50

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Global Women’s Innerwear Market, by Distribution Channel

  • Online
    • E-commerce Websites
    • Company Owned Websites
  • Offline
    • Supermarket/Hypermarket
    • Departmental Store
    • Specialty Store

Global Women’s Innerwear Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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