What Are The Types of SEO Techniques You Can Employ?

Posted 2 years ago in BUSINESS.

What are the different types of SEO techniques? In this post, we’ll go through the main types of SEO and when you might want to use each one.

What Are The Types of SEO Techniques You Can Employ?

SEO practices can be broadly classified into white hat SEO and black hat SEO.

Before we get into the different types of SEO, let us first define SEO.

According to Moz, search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

But what is the significance of SEO?

It is essential because it is laser-focused on improving your website's online presence and traffic, ultimately resulting in a higher ranking.

White Hat SEO

As the name suggests, White hat SEO refers to the most legitimate practices used by marketers to achieve higher rankings on search engine result pages. White SEO practices strictly adhere to Google's SEO guidelines.

White hat SEO is one type of SEO that is considered to be highly wholesome in its approach because it adheres to Google's algorithms and does not seek to exploit loopholes in the same.

The most commonly used white hat SEO techniques are publishing quality content on the website, HTML optimization and website restructuring, link acquisition campaigns supported by quality content, and manual research and outreach.

The practices listed under White Hat SEO techniques may be slow to yield results, but the results-driven approach is much more long-lasting.

Black Hat SEO

As the name implies, black hat SEO refers to practices that seek to exploit flaws and loopholes in Google's algorithms to rank higher in search engine result pages.

These practices violate Google's guidelines and, more broadly, Google's algorithms. As a result, the practices referred to as Black hat SEO is considered illegal.

The wholesome level of Black hat SEO is deficient, and if you ask a person who works as a spam cleaner on search engine result pages, he would probably declare it to be zero.

Spam links, keyword stuffing, cloaking, hidden text, and hidden links are the most common black hat SEO techniques. These practices are intended to mislead users and redirect them to sites they have not endorsed.

The traffic generated by these practices is short-lived, and the rankings cannot maintain their position on search engine research pages. As a result, we can conclude that the rankings obtained through black hat SEO techniques are transient. 

Gray Hat SEO

Aside from Black Hat SEO and White Hat SEO, there is also Gray Hat SEO, which combines elements of both white and black hat SEO. Gray Hat SEO emerged primarily due to client pressure to receive the results for which they had paid. 

Third-party companies have a more substantial bias toward the mixed practices that comprise Gray Hat SEO.

What are the various types of SEO currently available on the market?

Marketers all over the world use various types of SEO techniques in an attempt to establish their online presence.

However, the two significant types of SEO that marketers can use to categorize their SEO practices are on-page SEO and off-page SEO.

We have separated SEO practices into two categories: on-page SEO and off-page SEO. But what exactly do these terms mean?

On-page SEO and off-page SEO 

(i) On-page SEO:

Refers to the activities on the page that will be published. Put, the tasks that aid in optimizing a given page so that it appears higher on search engine result pages.

On-page SEO activities primarily Include:

  • Infusing keywords in the appropriate quantity.
  • Inserting internal links.
  • Meta tags.
  • Meta description.
  • Creating a customized URL structure.
  • Inserting alt attributes.
  • Handling image SEO and, most importantly.
  • Providing users with quality content. 

(ii) Off-page SEO:

Refers to the activities carried out on a page after it has gone live on the internet. Off-page SEO activities include:

  • Sharing the post.
  • Commenting on the post to increase engagement.
  • Liking the post on social media.
  • Giving the post-star ratings.
  • Answering the target consumers' questions.

The Different Types of SEO Services Offered by the Digital Industry

There are units in the digital marketing industry that provide comprehensive Best SEO Services in India. Every business today is attempting to establish an online presence to attract its own set of Digital consumers.

Let's look at some of the SEO services available in the digital industry today. 

(i) Keyword Search

Today, many businesses outsource their SEO task of searching for relevant keywords based on the business's theme. Digital marketing companies employ SEO specialists to conduct keyword searches for their clients based on their requirements.

If you are a company trying to establish a digital presence and blogging about your SEO strategy, a keyword is an essential factor to consider. In the absence of adequate resources, it is recommended that you seek SEO services from these digital marketing company in Nehru Place or a hardcore SEO agency.

(ii) Creation of Landing Pages

The pages to which you redirect your audience must not be misleading, as this will reduce your site's credibility. As a result, it should be noted that landing pages play an essential role in a website's SEO. You can always seek the assistance of SEO agencies to complete the task of creating landing pages effectively.

(iii) Page Optimization

Page optimization is required from time to time to improve a page's search engine ranking. As a result, page optimization should be considered regularly.

(iv) Technical Audit

A technical audit is a task that demands comprehensive programming knowledge. A company may or may not have such talent among its resources, but this should not prevent them from having its website audited.

Because Google and other search engines are computers, they require assistance understanding your site and require a technical audit. This task should be assigned to an SEO service provider who is familiar with the overall operation of Google's algorithms.

Conclusion

This was all about the fundamentals of SEO, different types of SEO, and different types of SEO services provided by the digital industry.

Hopefully, now that you understand the distinctions between White Hat, Black Hat, and Gray Hat SEO techniques, you can implement an effective SEO strategy to boost your site's search ranking.

 

Let us now hear your side of the story!

If you believe there are any other SEO types to cover to create a winning SEO plan for your business type, please let us know.

Sanjeeda Ali

Living in India

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