How to Improve Your Company's SEO Rankings

Posted 2 years ago in TECHNOLOGY.

If you know of any buzzwords in the marketing industry, SEO has to be one of them. However, you may be surprised to learn that 70% of businesses still don't have an SEO strategy.

How to Improve Your Company's SEO Rankings

If you know of any buzzwords in the marketing industry, SEO has to be one of them. However, you may be surprised to learn that 70% of businesses still don't have an SEO strategy.

Well, that's their loss. SEO is a great way to build long-term, sustainable traffic with minimal upkeep. Also, it's easier to implement than you may think.

Let's talk about how to develop an SEO plan to improve your company's rankings as soon as possible!

1. Draft an SEO Plan

First, you'll need to determine and write down your objectives, target market, and budget. Ask yourself what you want to achieve with your strategy, whether it be improving conversions, making sales, or building brand awareness. How much are you willing to spend to achieve your goals?

Also, are you trying to optimize for local SEO or can your traffic come from anywhere? For local SEO, you'll need to use more location-specific keywords in your content marketing strategy and get listed on local directories. Once you have an idea of your objectives, write them down and discuss them with your team.

2. Improve Your Website

There's no substitute for a quality website in today's competitive marketing world, especially in SEO. Google uses over 200 ranking factors regarding your website and its usability, so your website needs to be optimized for search engines. Most importantly, you'll need:

  • A mobile-friendly design
  • Fast loading times
  • Clear XML sitemap
  • Clean navigation system
  • Readable page structure
  • Proper linking structure
  • Optimized page features (alt tags, metadata, etc.)

The list goes on, but this will get you pretty far, especially if you follow it with a killer content marketing strategy.

3. Research the Competition

Without competitor research, you're running through an obstacle course in the dark. Put on some night vision goggles and get to work because all the information you need is entirely public.

Review your competitors' websites, insert their URLs into your favorite keyword research or SEO audit tools, and see what you're up against. Once you generate ideas and discover which keywords/topics you're missing, build something better and rank ahead of them.

4. Create Quality Content

With a strong website and content marketing strategy, you'll be unstoppable. The primary things to avoid are writing content for search engines and fluff.

Always remember that you're writing content for users. Google will notice things like keyword stuffing or any low-quality content, and they will penalize you for it eventually. Create content that's engaging and informative, and never try to inflate the word count with useless information.

Content creation and SEO are new concepts for many but don't be overwhelmed. Feel free to do some research for more information.

Build Your Strategy Today

Now that you know how to create an SEO plan that works for your business, why wait? The sooner you get started, the sooner you can start ranking ahead of your competition.

Draft your plan today, build your strategy, and stay up to date with our latest digital marketing tips for your business!

Tags: seo plan,
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abdullah ashraf

Living in Pakistan

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