How to Grow Your Online Business in 2021

Posted 3 years ago in BUSINESS.

Almost every business owner has a dream to grow their business and generate as much revenue as possible. This, however, doesn't come on a platter of gold. Stable and enviable growth is a desirable process that requires strategy, hard work, patience, and dedication.

How to Grow Your Online Business in 2021

How to Grow Your Online Business in 2021 

Almost every business owner has a dream to grow their business and generate as much revenue as possible. This, however, doesn't come on a platter of gold. Stable and enviable growth is a desirable process that requires strategy, hard work, patience, and dedication.  


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For everyone who wants to scale their online business in 2021, some proven tips guide you through the perfect steps. Here are tips from small business leaders on practical ways to scale your online business: 

Focus on Your Target Audience 

Your product cannot appeal to everyone. However, your target audience is the primary set of people who are interested in what you offer. Understanding this set of people, alongside what interest them, is essential to your success. This is where the social media market comes in. You can organize surveys and questionnaires to see who responds positively.  Read about xiaomi amazfit bip s review .

Your targets are on social media, but the platform differs. While Facebook will give you maximum attention, you can target a younger audience via Instagram and Snapchat, and LinkedIn will appeal to business and professional audiences.  

Consider Link Building 

For your business to rank on a search engine and be visible to people, link building is the channel that will make this happen. Link building presents an avenue to build trust with customers and search engines. The more links pointing to your website, the more search engine can trust your website.  

There are many ways to build a link to your website. After every post, include a button so that readers can share the post. As long as you provide valuable content that readers find helpful, they will be keen on sharing. Also, you can consider working with best link building company for assistance and best practice on how to get more backlinks.  

Focus on Engaging Videos  

Video marketing is gradually taking the lead in the digital marketing space. According to statistics, employing a video marketing strategy can boost organic traffic by 157%. Besides, you have a high chance of closing a sale with a customer who watched a video rather than read some texts.  

The following steps should guide you towards video creation: 

  • Focus on a brand story that resonates with your customers emotionally. This way, you get to promote your services without sounding false.  
  • Create an informative video that offers value and addresses their concerns. 
  • Ensure the release of your video is consistent.  

According to statistics, 64% of customers will buy a product if they watch a video about it. As a result, you can even create video landing pages as it increases business revenue.  


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Prove Credibility with Customer Stats and Testimonials 

Customer review is a significant selling point for all brands. Many customers rely on the experience of others before making their purchase decision. This makes it essential for brands to seek testimonials from all satisfied customers.  

In addition to text reviews, video testimonials from satisfied users, influencers, and others complementing your product will be hard to resist. Long-term users and devoted clients of the brand are the best fit for this.  

Also, there should be figures and data that reveal the number of customers that the business has successfully engaged with. With this, it will be easy to build trust with customers.  

Give Customers a Personalized Experience Using Automation 

Lots of consumers will prefer to deal with a business that offers a personalized experience. However, this comes through trust and authenticity, which can be a little difficult to establish. For instance, you need to make everyone feel valued and constantly connect with them with abundant leads. This is where automation comes in.  

There are a series of automation software that you can engage, like Salesforce. Such software guides you through the customer's journey to determine the best approach to structure your marketing campaign. With automation, you should be able to achieve tasks like the following: 

  • Lead Scoring: With this, you set up a scoring model that assigns a value to your entire contact. This gives priority to people that matter so you can direct your effort on them.  
  • Segmentation: With the right automation tool, you can classify leads based on essential characteristics. This allows you to know the best approach that will help you structure a personalized message to everyone. 


Mobile-Friendly Website 

More than half of the people accessing the internet do so from their mobile devices. It is clear how many customers you are losing if your site is not mobile-friendly. Here are some adjustments that can keep your website mobile-friendly: 

  • Avoid flash videos as most mobile devices don't work well with it 
  • Optimize images so they are not heavy 
  • Have large buttons that can be easily clicked or touched as text links might be too small for thumb 
  • Avoid excessive blocks of texts 
  • Make the navigation easy, and don't overfill the menu. It might be overwhelming if it occupies the entire smartphone screen.  

The good news is some aspects of mobile optimization need not cost you a penny. You should do some simple tasks yourself like redesigning the menu bar, modifying images to fit, etc. However, using a WordPress Hosting service will make all these adjustments for you. 


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Every business is entitled to optimum growth. This, however, does not come on a platter of gold. As discussed in this article, practical tips can guide an online business through a sustainable growth process.  


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