KINDLE)READ Digital Trust Social Media Strategies to Increase Trust and Engage Customers ^_^ by Barry Connolly

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KINDLE)READ Digital Trust Social Media Strategies to Increase Trust and Engage Customers ^_^ by Barry Connolly Download and Read online, DOWNLOAD EBOOK,[PDF EBOOK EPUB],Ebooks download,Read Ebook EPUB/KINDLE,Download Book Format PDF

KINDLE)READ Digital Trust Social Media Strategies to Increase Trust and Engage Customers ^_^ by Barry Connolly

Read and download Digital Trust: Social Media Strategies to Increase Trust and Engage Customers in PDF, EPub, Mobi, Kindle online. Free book Behind Your Smiles: Eternity Publishing by Barry Connolly.

Digital Trust: Social Media Strategies to Increase Trust and Engage Customers PDF

by : Barry Connolly

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Book Description:

Digital Trust proposes new strategic models to create and reinforce consumer trust and build corporate value through social media platforms.Digital Trust provides an overview of how e-SMEs can use social media platforms to conduct their own research into increasing trust and engagement, with the positives and negatives highlighted for specific industry considerations. For enterprises that rely on e-commerce, engaging customers and building brand trust is vital for driving sales and achieving long-term success. Trust plays a critical part during the online shopping process and is a key precursor for consumer patronage, and social media can provide the ideal environment for SMEs to gain customer trust as part of their online operations.This book covers the challenges that e-SME branding is currently facing in the rise of digital and social media platforms, which facilitate and enable greater transparency, consumer empowerment and online activism. As a result, new strategies are required for optimizing these opportunities as well as avoiding potentially disastrous pitfalls. Developed from his own research, Barry Connolly explores the ways in which e-SMEs can successfully and authentically engage within social media communities in order to positively influence their brand trust and reputation.

Book Detail:

Title: Digital Trust: Social Media Strategies to Increase Trust and Engage Customers

Author : Barry Connolly

Pages : 256

Publisher : Bloomsbury Business

Language :

ISBN : 147296134X

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