BEST Inside the Tornado Strategies for Developing Leveraging and Surviving Hypergrowth Markets BEST by Geoffrey A. Moore

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BEST  Inside the Tornado Strategies for Developing  Leveraging  and Surviving Hypergrowth Markets BEST  by Geoffrey A. Moore

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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets PDF

by : Geoffrey A. Moore

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Book Description:

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Book Detail:

Title: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Author : Geoffrey A. Moore

Pages : 272

Publisher : Harper Business

Language :

ISBN : 0060745819

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