DOWNLOAD in [PDF] UX Strategy How to Devise Innovative Digital Products That People Want REad_E-book by Jaime Levy

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DOWNLOAD in [PDF] UX Strategy How to Devise Innovative Digital Products That People Want REad_E-book by Jaime Levy

Read and download UX Strategy: How to Devise Innovative Digital Products That People Want in PDF, EPub, Mobi, Kindle online. Free book Behind Your Smiles: Eternity Publishing by Jaime Levy.

UX Strategy: How to Devise Innovative Digital Products That People Want PDF

by : Jaime Levy

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Book Description:

User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it. This updated edition introduces strategy tools and techniques to help you and your team craft innovative products that people want to use. You'll find new chapters on growth design and digital transformation.Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple to advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through cases studies and up-to-date interviews with top strategists.Define and validate target users through provisional personas and customer discovery techniquesConduct competitive research and analysis to explore a crowded marketplace and create unique valueFocus your team on the primary utility and business model of your product by running structured experiments using efficient prototyping toolsLearn how to conduct guerrilla user research online to get valuable insights on a small budgetDevise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Book Detail:

Title: UX Strategy: How to Devise Innovative Digital Products That People Want

Author : Jaime Levy

Pages : 332

Publisher : O'Reilly Media

Language :

ISBN : 1492052434

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