Improving the link popularity of your website has its own significance in improving your Google ranking. If you want to improve your listings in the search results pages you need to invest enough time building back links. A decade ago all the SEO and online marketing efforts were geared towards the single goal of link building. If you have been in this field for long enough or if you have been having a website for long enough you would remember those link exchange campaigns whereby people sent loads of mails to the other webmasters asking for back links and making link exchange requests. Today things have changed even if back links are very important for your website.
When you want to build back links today it is important that you understand certain basics. It is not advisable to pick some random link building packages. You need to make well-informed choices when you køb link building plans and packages. You need to ask a few important questions to your link building company.
All the link building campaigns should be Google friendly. Google continually changes its algorithm to give its customers the best search experience. Your back links will be of use only when the link building strategies you use are compliant with the latest Google algorithm. If the links are not built using Google compliant strategies you are likely to do more damage to your website than good.
All the links should come from pages with plenty of contextual content. Do not get links from unrelated websites because Google looks at such link building efforts unnatural and therefore looks at such links with contempt.
Your link building efforts should be 100% manual and no software aided submissions should be made because Google considers such submissions spam. Even the hyper link text should be made more natural rather than just inserting your keywords. Google today uses advanced semantics and it can understand language and language constructions much better than before. Do not be forced to simply use the keywords to link to your website. Try to bring in a good mix, bring in variety with the linking text. This will make your link building process look very natural.
Never try to buy overnight 1000 links 2000 links packages. If your links count shoot up overnight it will set the Google warning alarms go off and you will invite unnecessary trouble. If the links are growing in a natural fashion, they are likely to grow gradually and they will not shoot up overnight. When you are buying your link building package check whether your service provider builds natural links using slow link building process. If you choose fast link building plans thinking you will get quicker results then your website will soon get a Google notice. If required disown links that you find could damage your reputation and links from pages that are not relevant to your business or your niche. regularly run a links check to ensure there are no unnatural links connecting to your website.
