3 Tips to Choose A Reliable Digital Marketing Agency for Your Business

Choosing the right digital marketing agency or partner for your business can be the difference between a record year, and a year where you barely scrape by. The impact that digital marketing can have on your business in 2022 can be monumental. But how do you choose a digital marketing agency that can deliver value to your business and not just deliver big promises?

In 2022, the number of small to medium businesses investing more than $1,000 per month into their digital marketing efforts increased by more than 127% on 2019. The stark increase in the number of SMEs investing in digital marketing services should come as no real surprise. In a year that left countless businesses across all industries looking for new ways to reach customers, digital marketing rose to the top.

Source: Forbes

To make the process for choosing a digital marketing partner for your business, we have partnered with one of the leading SEO Brisbane Companies to create a list of three essential factors that you need to be aware of when selecting a digital marketing partner for your business.

Do They Ask the Right Questions?

Your digital marketing partner is an extension of your business. As such, it is important that they understand the unique requirements of your business and take the time to know what exactly you are looking to get out of your digital marketing campaign. The best companies will take the time to learn about your business, your most profitable services and products and ensure that their services are geared towards them. Be wary of digital marketing companies that are willing to take your money without first looking into your business. The best professionals will always perform a preliminary audit to confirm that you are going to be the right fit for their services before moving forward. 

Are they Working With Any of Your Competitors?

Let’s face it, digital marketing is competitive enough without sharing the same digital marketing agency as your biggest competitors. It should make sense, but we are always baffled by the sheer number of marketing agencies that continue to work with two businesses in the same area in the same industry. It should come as no surprise that a digital marketing agency that is willing to work with two competing companies is going to have a conflict of interest. For this reason, you should ask your prospective digital marketing partner whether they will be partnering with any of your competitors. If they are, it is worth looking at other options.

Do They Outsource Anything?

It only makes sense to know who and where your website work is being completed. To ensure that you are always aligned on the same schedule as your digital marketing agency partner, you should ensure that they are the company that are actually going to be carrying out work. While it is ok to outsource a portion of the work for your account, they should largely be completing your work in-house.