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Escaping the Build Trap: How Effective Product Management Creates Real Value PDF

by : Melissa Perri

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Book Description:

To remain innovative in today s market, companies have to adopt a culture of learning and customer-centric practices that are focused on outcomes rather than outputs. This book provides product managers with a practical process that focuses on finding opportunities to solve customer problems and achieve business goals.Author Melissa Perri provides a toolbox of product management principles that can be applied to any company, big or small. By understanding the secrets to communicating and collaborating within a company structure, you ll learn how to overcome product development roadblocks and build products that benefit both the business and the customer."

Book Detail:

Title: Escaping the Build Trap: How Effective Product Management Creates Real Value

Author : Melissa Perri

Pages : 200

Publisher : O'Reilly Media

Language : eng

ISBN : 149197379X