5 Tips to Better Use Video in Your Fundraising Strategies

The year 2020 begins and you begin your strategic plan to increase the results of your fundraising.

Here are 5 tips:

1. Be original

For your cause or foundation to stand out in 2020, you need to find strategies that will stand out, among other things through the production of videos to get your message across and increase fundraising results. These must have a different message and a visual signature that will be unique to them and above all professional. It is not because we work in the sector of foundations or for non-profit companies that your videos should not have a licked signature with an impacting message in order to reach donors or your target clientele from one of the best video companies near me.

1. Invest wisely

When you prepare your budget for your fundraisers for 2020, plan to include a budget for the production of a corporate video or a testimonial to promote your organization. It is important to set aside a sufficient amount to ensure that the production is done in both languages: French and English to reach as many donors as possible. And yes, even if your testimony is made by a French-speaking interlocutor, it will be necessary to provide for the translation of his message and the affixing of subtitles in post-production, costs which it is preferable to plan upstream.

1. Maximize your visibility

Once the video has been produced, it must have interesting visibility to convert to your objective: create a video section on your site or a page dedicated to videos and post it on social networks. Please note, that it is sometimes preferable to completely review the editing for certain social networks such as Facebook and provide a much shorter version. The first 5 seconds are the most important. Do not be afraid to put strong images, which will mark the imagination of your audience in the introduction rather than in the conclusion. Also plan a media budget of even a few hundred dollars to maximize the reach and especially use the targeting options to speak to the right audience.

1. Neutrality and duration over time

Once all this work is done, we rarely want to go and change dates and correct elements of our video because going back to the studio is expensive and taking the risk of having to erase content that has required your effort and expense, but which is no longer relevant and hinders visits to your site would be a real shame!

So, from the start of the project, plan to ask for a more neutral version, without reference to a year, or remove elements that will make your video age too quickly.

1. Be strategic

Start your video at the right time to get the maximum results. Whether in your Newsletter, on your YouTube channel, or on LinkedIn. Think deployment strategy with the help of a production company near me. In what order to give visibility to your video. Which audience is preferred? Simultaneous deployment or keeping exclusivity for major donors and a segment of your database particularly responsive to your cause. It's a good thing to think about.

Do these tips make you want to start the year off on the right foot with a video strategy?

The whole team is waiting for your call to guide you in making the best choices that will allow you to reach record donations or educate your target.